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February 1, 2022
01/02/2022ByIn

Smart-up x female founders luncheon – 1×1 of financing

At the end of the first season of the Smart-up x female founders luncheons, we addressed a very important topic: financing your own business. Marco Stutz, investment director and board member at various startups, enriched this event with his valuable inputs. What does the term “venture capital” actually mean and when is the right time...
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01/02/2022ByIn

Smart-up x female founders luncheon – branding & positioning

On april 29, 2021, another Smart-up x female founders luncheon took place. The event focused on the topics “branding & positioning”. Jennifer Bänziger, founder and partner of hurrah design studio, spoke about her journey to self-employment and what she learned along the way. She outlined the steps a startup should take to position itself, as...
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01/02/2022ByIn

Why addressing funding towards female founders makes sense

Female entrepreneurs are systematically conquering the world’s entrepreneurship scene and have recently developed into the fastest growing founder group in the world (Birkner, Ettl, Welter, & Ebbers, 2018). With innovative solutions, they do not only follow their male counterparts but increasingly venture into new areas of entrepreneurship. These female-led startups provide highly promising but oftentimes...
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01/02/2022ByIn

Biases and their impact on venture-investing-decisions

Modern theories increasingly investigate the question why people make irrational investment decisions and conclude that investment decisions are strongly influenced by psychological factors such as unconscious bias. Now, what kind of biases do we talk about when thinking about the startup scene? This question can best be answered when considering the male dominance in such...
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01/02/2022ByIn

Switzerland: A great place to start your new venture … but for whom?

Once again, Switzerland has been ranked as being among the most supportive environments for entrepreneurship and innovation in the world. Yet, if we bring gender into the equation, everything changes.  Ranking high? Ranking low! Repeatedly, Switzerland is recognized for its institutional context that makes the starting and developing of new ventures relatively easy (GEM 2019/2020)....
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